Avast digital experience redesign

Avast was founded on the belief that a truly effective antivirus should be available to everyone. In 2020, the company entered the FTSE 100 index. Their website is the primary place from which customers download their software. Over the years, the site has been optimised to maximise conversions and growth. In early 2022, we were asked to help make it better.

In the case of Avast One, making it better meant elevating the experience in line with a fresh brand personality, and supporting customers to find what they’re looking for, more quickly and with even less friction. Avast recognised there was an opportunity to stand out in this commoditised market and drive growth, by engaging customers more effectively in line with their purpose: to provide internet security to all.

Results

39% increase in direct purchase revenue, a huge number of visitors were convinced there and then to purchase Avast One, rather than trial the free download. This is remarkable and, together with additional supporting data, demonstrates the significant impact and effectiveness of our strategic design work. Since June, Avast have gone on to roll the homepage and Avast One product pages out in all eight Avast One territories (US, UK, Canada, Australia, France, Austria, Germany, and Switzerland), and have commissioned a further phase of work with us across their digital estate.