We invited people to explore how they could mark genuine achievement with a Rolex timepiece. A ground-up redesign and development of Rolex.com, with the design direction and even the interface elements directly inspired by the watches themselves.

This was the first time Rolex had commissioned HD 3D renders of their watches. Working in partnership with Taylor James London we created highly realistic and infinitely variable watch visuals. The site goes large on content too, in another first, the Rolex Institute and Rolex Archive allowed us to use its content alongside the watches.