Putting Jura back on the map

Together with Jura, the Scotch whisky, we launched an social campaign to help find its island of origin, normally located off Scotland’s west coat, after it mysteriously vanished off of Google Maps. Following its ‘disappearance’ Google has apologised to Jura locals and says it is working hard to reinstate it in its rightful place in the Atlantic.

We asked fans of Jura whisky to help remind Google where Jura is, by marking where the island should be with an ‘X’ on the whisky brand’s Google Map.  Fans took part in the brand’s “X Marks the Spot” initiative, which was devised to allow fans to win a bottle of the brand’s 16-year-old whisky.