Intimacy as a service for Nivea

The team worked in collaboration with the Nivea Face Cleansing team to develop service concepts that helped customers, existing and new, build a more intimate understanding of their skin. The concepts helped shift customers from one-time purchase and reactive skin care, toward holistic and longer-term skin health.

We generated ideas for a Gen-Z battling acne for the first time, where the app delivers ongoing educational support to manage their condition. Centred around a virtuous circle, Nivea offers a subscription service or a refill programme, improving sustainable and consistent shopping. Both create a path to great skin for the family year-round.