From digital lab to a global design team

A story of design maturity. Where the design culture shifted towards leveraging design as a strategic tool for the business to support the acquisition and engagement of clients.

This was a six year relationship with the team at T.Rowe Price and in our time working together, we’ve seen the digital team mature from a ‘Digital Lab’, into a globally distributed team. Myself and the team for four supported T. Rowe through the challenges they face today—market climate, augmented teams, new working models, supporting business expansion—through to helping establish T. Rowe as a leading, digitally mature, Asset Manager.