Redesigning innocentdrinks.com

We spent over a year working with the fruit drink retailer, spending many months on site with their design team creating innocentdrinks.com. We also worked with Innocent to launch their Orange Juice range and create a twelve month digital campaign focusing on their core target audience; a classic innocent lover. We wanted to dial up the key USP’s of the product i.e. 11 oranges straight from the tree, nothing more. Across a twelve month period we released a series of mini games, launched an orange juice hub site and ran multiple giveaways and competitions which grew their engagement to over 1.1 million customers. We even sent out individual mini orange trees to our influencers and bloggers to encourage them to spread the word.